Midtown Bloggerinos! Raph here, with a little informative post. If you weren’t aware, Midtown Comics had a signing a little while back for the first issue of My Little Pony: Friendship is Magic by IDW Publishing. We had a large group of people attend our signing at Downtown, and it was a huge success, we even had our own cover exclusive cover for it, but it occurs to me that not everyone is aware of the reason why this is so popular, so I thought I’d provide some illumination on the subject.
The original My Little Pony
Okay, so most people who know about My Little Pony probably know it from the original toy line from the 1980’s: cutesy ponies that had tea parties and did other pony things (I was a TMNT/Transformers guy myself)… Hasbro, the owner of the franchise, had started it’s own network, The Hub, and wanted to develop a cartoon for their My Little Pony: Friendship is Magic line, enter…
Lauren Faust, pictured above, who was brought on to develop the show. Ms. Faust had previously worked on Powerpuff Girls, and Foster’s Home for Imaginary Friends. Faust decided to take a different direction with the show than the traditional MLP, where you “couldn’t tell one girl character from another and they just had endless tea parties, giggled over nothing and defeated villains by either sharing with them or crying–which miraculously inspired the villain to turn nice.” (source), considering her previous work, it makes sense that she would want to take the show in a new direction. So we get…
A show about the power of friendship, but also a show in which the characters have actual character development, have adventures that are more… adventurous, and learn lessons that are applicable to the real world. The show has caught on not just with young girls, but also with male fans, teenage and adult, which brings me to…
The line for our My Little Pony signing at Midtown Downtown
The Bronies. The male fans of My Little Pony: Friendship is Magic. It’s unironic, and it’s very real. There are grown men who like this cartoon. There are grown men who create images and fan art and memes based on this cartoon. My favorite happens to be “Ponies”, a take on the Kanye West “Power” Music Video… the accuracy to the original video is impressive. There’s been a lot of negative press in the news, and there’s plenty you can say about grown men who like a cartoon… but there are adult, female fans of Adventure Time, a cartoon designed for boys. I also happen to think My Little Pony is a good cartoon, and I will watch it and enjoy it… it’s a legitimately good show, and children of all ages get a kick out of it.
As they should: In this new “Era of Geek”, fans are allowed to unabashedly wave their geek flag, as surely as I screamed belligerently like Thor on the line for Avengers, or pretend I have a diseased throat when I watch Dark Knight Rises. If you enjoy something, enjoy it.
So that’s the very basic breakdown of what My Little Pony: Friendship is Magic is and what Bronies are. There are pages upon pages of material on the internet for you to explore and discover the world of My Little Pony. Here at Midtown, we are offering exclusive covers for the My Little Pony comic:
Issue one features a huge fan favorite character from the show.
Issue Two features Doctor Whooves, a portmanteau of Doctor Who and Hooves and based on a famous Time Lord, one of the many MLP memes you can find on the interwebs.
Issue Three is another popular meme from 2012: Psy’s Gangnam style, with Spike (a baby dragon) as Psy and Rarity and Pinky Pie (two of the main characters, the Mane Six), as backup dancers.
Tell us what you think of the My Little Pony phenomenon in the comments section below.